Solution Flash Memory Inc Essay - 2232 Words

1. Background of Flash Memory. Inc Flash memory was founded in San Jose, California in the late 1990s. In 2010, there are six individuals held the top management positions, comprised the board of directors, and owned the entire equity in the firm.Flash specialized in the design and manufacture of solid state drives (SSDs)and memory modules which comprised the fastest growing segment in the overall memory industry. SSDS market is huge and intensely competitive which reflects in product offerings, high rivalry, and low profit margins as a percent of sales. Flash’s competitions include Intel, Samsung, Micron Technology, etc. Due to theproducts ‘characteristic and stiff competitors, its sales life cycle is short, usually only six years. In†¦show more content†¦If this ratio is high means company owns too many debts which may decrease their net income and increase their risk of business. On another hand, company with larger debt means the large amount of borrowing money is used to enlarge business, which meets the beginning ‘description that Flash is a high-speed growth company and already reached the 70% limitation. c) Asset Management Inventory turnover ratio is around 1.8 times = the amount of inventories has almost 1.5 months before being sold. d) Profitability: The figures of Gross Margin Ratio and ROE (Figure3) shows Flash has becoming better since 2008. Gross Margin Ratio continues increase in the futures, but ROE will begin decrease at 2011. This may because the 2011’s income will become to decrease while the cost still will increase. The average ROE for Semiconductor-Memory Chips industry firms is 9%, though Flash is larger than9%, its decrease is very rapidly so management should take care of this situation. e) Market Value Analysis The price-to-earnings (P/E) ratio is increasing since 2011, which means Flash is considered with high growth prospects. Since Flash ratio is lower than28.6%, the average for other Semiconductor-Memory Chips industry firms, this suggests that investors value Flash’s stock more less than most as having excellent growth prospects. Stocks with high P/E ratios carry high risk whenever theShow MoreRelated246019916 Flash Memory Inc 1 1 1 Essay749 Words   |  3 Pagesï » ¿The CFO of Flash Memory, Inc. prepares the companys investing and financing plans for the next three years. Flash Memory is a small firm that specializes in the design and manufacture of solid state drives (SSDs) and memory modules for the computer and electronics industries. The company invests aggressively in research and development of new products to stay ahead of the competition. Increased working capital requirements force the CFO to consider alternatives for additional financing. In additionRead MoreFlash Memory764 Words   |  4 PagesThe CFO of Flash Memory, Inc. prepares the companys investing and financing plans for the next three years. Flash Memory is a small firm that specializes in the design and manufacture of solid state drives (SSDs) and memory modules for the computer and electronics industries. The company invests aggressively in research and development of new products to stay ahead of the competition. Increased working capital requirements force the CFO to consider alternatives for additional financing. In additionRead MoreSamsung Electronics : Multinational Conglomerate ( Chaebol ) Essay1026 Words   |  5 Pagesbig manufacturer of memory chips and semiconductor devices. The company forms a major part of the Samsung group and operates 195 full-fledged subsidiaries world-wide. It also controls 63 companies which make components for its subsidiaries. The businesses of the company are divided in three major divisions: Mobile Division, Consumer electronics Division, and Semiconductors Division. The mobile division includes the company s mobile communications, networks, and media solution business. The segmentRead MoreSamsung Vision and Mission595 Words   |  3 Pagesinformation technology company. It employs around 370,000 people approximately and has networks in 88 countries. The current CEO is Kwon Oh-Hyun who started in 2012. Samsung Electronics has been recently manufacturing electronic components such as flash memory and hard drive devices for Apple, Sony, HTC and Nokia. It also plays a vital role in manufacturing mobile devices. Samsung Galaxy is very popular among smart phones. The company, itself, also produces tablet computers, mostly powered by AndroidRead MoreIntel (Case Study)1409 Words   |  6 Pages Intel Corporation 1. Introduction Intel, the world leader in silicon innovation, develops technologies, products, and initiatives to continually advance how people work and live. Founded in 1968 to build semiconductor memory products, Intel introduced the worlds first microprocessor in 1971. 2. Current Situation Mission Statement Intel’s mission is to delight our customers, employees, and shareholders by relentlessly delivering the platform and technology advancementsRead MoreSamsung Electronics Case Summary1816 Words   |  8 PagesSAMSUNG ELECTRONICS SUMMARY Under Kun Hee Lee’s leadership Samsung has risen to become the world’s leading memory producer for all types of PCs, game players, digital cameras and other electronic equipments. In 1987, Samsung was a â€Å"bit player†, years behind its key Japanese rivals. In 2003 Samsung’s memory division is bigger than that of Japanese rivals in both size amp; profits. The memory chip industry was expected to face cyclical downturn in 2005 and Samsung survived two previous downturns stillRead More10 Barriers to Ecommerce and Their Solutions3765 Words   |  16 PagesAll text is copyright 2008 Voloper Creations Inc. You may quote this document in whole or in part, online or in printed format, as long as proper attribution is given. Proper attribution should, at a minimum, include the following: Copyright 2008 Voloper Creations Inc. http://www.voloper.com Table of Contents Introduction .................................................................................................... 4 Barrier #1: Security Concerns.........................................Read MoreSolution for the Decline of Circulation of Newspaper1065 Words   |  5 Pagesof time, I would like to propose a solution to the problem that would approach news in a different and effective way. This idea would be to embed digital components within the newspaper itself. For example, â€Å"Touch sensitive screens, audio and video players which would be water proof, flexible, shock proof and have a decent quality.† (Mahaptra, Kumar) The idea would be to have newspaper and reader interaction. Touch screens of suitable dimensions with flash memory that would be pre-programmed and stitchedRead MoreCase Study : Apple Inc.1417 Words   |  6 PagesIn 1970 they were two teens from high schools, Steven Wozniak and Steven Jobs was changed the world with Apple Inc Company. Both of them was out of college, they were making so much money in the computer company Apple was started with introduction of computer I computer on April 1, 1976. Apple was incorporated January 3, 1977. The Apple II was introduced on April 16, 1977 at the first West Coast computer Faire. The Apple II was chosen to be the desktop platform for the ground breaking use call spreadsheetRead MoreApple Inc Case Study851 Words   |  4 PagesApple inc. 1) Introduction Background and summary This article present the story of Steve Jobs and it’s Apple company through two aspects. From the company history perspective and the product industry perspective. On company history side: Apple was founded by two Steves. Apple board later fired Jobs and gradually went near bankruptcy. Till 1997, Apple brought back Jobs and became the most valuable company in the world in 2012. On the product industry side, Article dig into the field

Coke Ethical Issues - Free Essay Example

Sample details Pages: 16 Words: 4669 Downloads: 3 Date added: 2017/09/14 Category Advertising Essay Did you like this example? Coke Ethical Issues Our product is quite healthy. Fluid replenishment is a key to health. Coke does a great service because it encourages people to take in more and more liquids. Michael Douglas Ivester, Coke’s Chairman and CEO. Public schools are funded by the public to educate the children as provided by state law. It is totally inappropriate that its facilities and employees are being used by corporations to increase their own profits on public time and with public dollars. Dr. Brita Butler-Wall, Executive Director, Citizens Campaign for Commercial-Free Schools, US. THE RECALL On June 13, 1999, Coca-Cola[1] (Coke) recalled over 15 million cans and bottles after the Belgian Health Ministry announced a ban on Coke’s drinks, which were suspected of making more than 100 school children ill in the preceding six days. This recall was in addition to the 2. 5 million bottles that had already been recalled in the previous week. The company’s products namely Coke, Diet Coke and Fanta had been bottled[2] in Antwerp, Ghent and Wilrijk, Belgium while some batches of Coke, Diet Coke, Fanta and Sprite were also produced in Dunkirk, France. Don’t waste time! Our writers will create an original "Coke Ethical Issues" essay for you Create order Children at six schools in Belgium had complained of headache, nausea, vomiting and shivering which ultimately led to hospitalization after drinking Coke’s beverages. Most of them reported an unusual odor and an off-taste in the drink. In a statement to Reuters, Marc Pattin, a spokesman for the Belgian Health Ministry explained the seriousness of the issue: Another 44 children had become ill with stomach pains, 42 of them at a school in Lochristi, near Ghent, northwest Belgium. We have had five or six cases of poisoning of young people who had stomach pain after drinking (the suspect beverages). In the same week, the governments of France, Spain and Luxembourg also banned Coke’s products while Coke’s Dutch arm recalled all products that had come from its Belgium plant. The entire episode left more than 200 Belgians and French, mostly school children, ill after drinking the Coke produced at Antwerp and Dunkirk. The company had to assure its British customers that the products made in its UK factories were safe. By June 15, 1999, Coke had recalled about 30 million cans and bottles, the largest ever product recall in its 113-year history. For the first time, the entire inventory of Coke’s products from one country were banned from sale. As part of a damage control exercise, Coke sent a team of scientists to Europe. During its visit to Europe after a week of these incidents, Coke’s chairman and CEO Michael Douglas Ivester said, We deeply regret any problems encountered by our European consumers in the past few days. Coke Belgium even announced that it would reimburse the medical costs for people who had become ill after consuming its products. The recall had a significant negative impact on Cokes financial performance with its second-quarter net income coming down by 21% to $942 million. Moreover, the entire operation cost Coke $103m (66m) while its European bottling venture showed a 5% fall in revenues. Analysts felt that the Belgium recall was one of the worst public relations problems in Cokes history. One analyst[3] alleged that the company had information about people who had become ill weeks prior to the above incidents. Coke had an opportunity to disclose this information but it did not do so. He blamed Coke for being unethical in not disclosing the information, The instinct is to pull information in, and that is almost always wrong. The right move is to focus on the health of the customer. Even though you don’t think this information is relevant, you should get it out because that allows people who might think it is relevant to go through whatever process they want to go through. Coke might have done a lot more than it did in the opening days of the crisis. Another issue, which worried analysts, was the illness caused to the innocent school children. They blamed Cokes promotion strategy to sell soft drinks to school children which had raised lot of controversies in the US. _______________________________ [1] Coca-Cola, based in Atlanta, US, is the world’s largest soft drinks company. [2] These soft drinks were bottled by Coke’s bottlers which were not owned directly by the parent company. [3] Thomas Donaldson, professor of legal studies at Wharton and Director of the Wharton Ethics Program, in an interview with [emailprotected] BACKGROUND NOTE Dr. John Pemberton, an Atlanta-based pharmacist, developed the original formula of Coke in 1886. It was based on a combination of oils, extracts from coca leaves (cola nut) and various other additives. The ingredients were refined to create a refreshing carbonated soda. Pemberton’s bookkeeper, Frank Robinson, suggested that the product be named Coca-Cola. He even developed a way of lettering Coca-Cola in a distinctively flowing script. On May 8, 1886, Coke went on sale for the first time in the Joe Jacobs Drug Store. The first Coke advertisement appeared in The Atlanta Journal on May 29, 1886. Pemberton, with modest help from several investors, spent $73. 6 on advertising, but was able to sell only 50 gallons of syrup at $1 per gallon. The product slowly gained acceptance after a heavy outpouring of free sample drinks. In 1888, after Pemberton’s death, Asa Candler, Pemberton’s friend and a wholesaler druggist purchased a stake in the company. Coke sales soared even without much advertising and as many as 61,000 servings (8 ounces) was sold during 1889. Sensi ng the potential of the business, Candler decided to wind up his drug business and be associated with the Coke full time. As the business expanded, Candler also increased the advertising outlay. By 1891, Candler had complete control of Coke for $2,300. In 1892, Candler formed The Coca-Cola Company and, a year later, registered Coca-Cola as a trademark. Only Candler and associate Robinson knew the formula. It was then passed on by word of mouth and became known as the most closely guarded secret in the American industry. Despite occasional rumors, company sources maintained that cocaine was not an ingredient in Coke’s formula. By 1895, Coke was sold in all parts of the US, primarily through distributors and fountain owners. When it was first launched, Coke had been advertised as a drink, which relieved mental and physical exhaustion, and cured headache. Later, Candler and Robinson repositioned Coke as a refreshment drink. In the beginning of the 20th century, corporations in the US drew flak for promoting adulterated products and resorting to misleading advertising. Coke was an ideal target for such attacks. The US government passed the Pure Food and Drugs Act in June 1906. A case was registered against Coke and the trial, which opened in March 1911, attracted widespread attention. Coke, eventually, won the case. The decision, however, was reversed in the Supreme Court. Finally, the case was settled out of court in 1917 with Coke agreeing to reduce the caffeine content by 50%. In 1919, Coke was sold to an investment group headed by Ernest Woodruff for $25 million $10 million in cash and $15 million in preferred stock. Woodruff’s major decision after taking over was the establishment of a Foreign Department to make Coke popular overseas. While expanding in foreign markets, Coke faced several problems. Initially, it had to rely on local bottlers who did not promote the product aggressively, or on wealthy entrepreneurs who were unfamiliar with the beverages business. The company also faced problems regarding government regulations, trademarks registration, languages, and culture. By 1927, Coke’s sales climbed to nearly 23 million gallons. Even though Pepsi Cola emerged as a major competitor to Coke in the 1930s, Coke continued to do well and flourished during the war. By the time the US entered the Second World War, Coke was over fifty years old and well established. In 1962, Paul Austin (Austin) became Coke’s tenth president and four years later, became the chairman and CEO of the company. One of Austin’s first initiatives was the launch of a diet drink. By 1965, soft drink sales in the US had risen to the level of 200 drinks per capita and Coke’s market share had risen to 41% against Pepsi’s 24%. In 1964, Coke also acquired a coffee business. The company developed drinks with new flavors and also targeted food chains, which were fast gaining popularity. In the 1970s, Coke faced stiff competition from Pepsi. Pepsi’s advertising budget exceeded that of Coke. In 1978, figures also revealed that Pepsi had beaten Coke in terms of supermarket sales with its dominance of the vending machine and fountain outlets. Coke also faced problems in the 1970s when the Food and Drug Administration (FDA) ruled that saccharin, an important ingredient in Coke, was harmful and a potential source of cancer. Coke’s performance continued to decline in the late 1970s as Austin led the company into new businesses such as shrimp farming, water projects and viniculture. The political and social unrest in countries like Iran, Nicaragua and Guatemala also affected Coke’s market share. The company’s poor performance and the increasing discontent among its employees, led to Austin’s exit and the nomination of Roberto Goizueta, a 48-year-old chemical engineer, as the new CEO in 1980. Goizueta quickly concluded that the obsession with market share was doing little good to the company, and in certain businesses, the Return on Capital Employed (ROCE) was actually less than the cost of capital. Goizueta drafted a strategic statement, which made it clear that the company had to earn profits at a rate substantially in excess of inflation, in order to give shareholders an above average return on their investment. He sold the non-performing businesses such as wine, coffee, tea, industrial water treatment, and aquaculture. Coke faced a major scare in 1993, when the markets reacted violently and the stocks of big companies, including Coke, tumbled. The event popularly referred to as Marlboro Friday, involved a drastic price cut by Philip Morris in response to price undercutting by private cigarette brands. Coke stock fell by about 10% in the weeks following Marlboro Friday. Coke executives embarked upon a major public relations exercise to undo the damage. They stressed that brands were more profitable than private labels at retail stores and that branded soft drinks were far less vulnerable than branded cigarettes. In mid-1998, health experts and CCFPE in the US criticized Coke for targeting school children through exclusive contracts. The controversy intensified further when a district administrator[4] of Coke in Colorado Springs, Colorado, sent a memo to all the school principals in the district. The memo asked the principals to encourage the sale of Coke products because the district risked failing to meet its contractual obligation to sell at least 70,000 cases of Coke products. Falling short of target would significantly reduce payments from Coke to these schools over the next seven years. Several newspapers and journals, including Denver Post, Harper’s Magazine, The Washington Post (Post), and The New York Times criticized the memo. EXCLUSIVE SCHOOL CONTRACTS The exclusive school contracts allowed Coke exclusive rights to sell its products soda, juices, and bottled water in all the public schools of a district. Under the plan, the schools got $350,000 as an up front money[5] and a percentage which ranged from 50 percent to 65 percent of total sales. The exclusive contract with Coke represented one of the fastest growing areas of commercialism of schoolhouses (Exhibit I). According to the Center for Commercial-Free Public Education (CCFPE) in April 1998, there were 46 exclusive contracts between school districts and soft drink bottlers in 16 states in the US. By July 1999, it increased to 150 contracts across 29 states. Critics said that these contracts represented the growing trend of commercialization on school campuses. When students saw products advertised in their schools, they frequently thought that it was something that the schools were endorsing. By displaying its logos prominently in public schools, Coke hoped to re-establish brand loyalty and brand recognition. A study found that the average American teenager could identify some 1,000 corporate logos, but could not name even ten plants and animals in the area where he or she lived. Parents were concerned about the proliferation of logos on school scoreboards, walls, buses and textbooks. Some groups opposed the commercialization in schools saying that it was unethical, immoral and exploitative. They criticized the education community for encouraging commercialization in schools. Alex Molnar, Professor of Education, University of Wisconsin, Milwaukee said, It is an erosion in our culture between what is public and what is private. It represents a subversion of the idea that the school is for the public welfare. Health experts expressed concerns about the increase in consumption of soft drinks by young people consume, and the consequent harm to their health (Exhibit II). In less than 30 years, the annual consumption of soda per person had more than doubled from 22. 4 gallons in 1970 to 56. 1 gallons in 1998 [6]. The Post reported that Coke’s exclusive contract with the District of Columbia’s public schools allowed for nearly twice as many beverage vending machines in high schools, middle schools and elementary schools as were there before the contract. In a Post article, Andrew Hagelshaw of the CCFPE said, What we have seen in just about every exclusive contract around the country is a resulting increase in the amount of soda consumed by students There’s almost always an increase in the number of vending machines and they are put into schools that previously didn’t have them. Another report titled Liquid Candy[7] said that compared to 20 years ago, the teenagers today drank twice as much soda as milk. According to Colleen Dermody, communication director, Center for Science in the Public Interest (CSPI) Vending machines in schools created a preference for soda over milk, juice, and water. In 1994-96, CSPI’s analysis of teenagers between the age of 12 and 19 showed that about 5 percent of male soft drink consumers drank at least 19 ounces per day and 5 percent of female consumers drank at least 12 ounces per day (Exhibit III). Richard Troiano[8] said that the data on soda consumption suggested a link with childhood obesity. According to Troiano, overweight children tend to consume more calories from soda than those who were not. Childhood obesity rates in the US had increased by 100 percent in the past 20 years. Studies had also shown the negative effect of caffeine[9] on children, an additive present in most of the cola drinks. Analysts[10] concluded that soft drink makers were encouraging teenagers to consumer more drinks, which would cause serious health problems for a whole generation. Another analyst[11] suggested, If the schools must have vending machines, they should concentrate on healthy choices, like bottled water. However, the exclusive contracts put pressure on schools to increase the number of vending machines to increase sales of soft drinks. Post reported that prior to signing an exclusive contract with Coke, few schools had vending machines. After signing the contract, most high schools had four machines, middle schools had three, and elementary schools one. Another study[12] said that in the last 20 years in the US, school enrolment had increased 6. percent, while participation in school meal programs had surprisingly declined by 1. 2 percent. One major factor was that vending machines filled mostly with junk food competed with school meal programs. The school meal program provided nutritious meals for nearly 27 million children in US schools. The US government had allocated $5. 46 billion in 1999 for the school meal programs. A traditional school meal included two ounces of protein, three-fourths cup of fruit and vegetables, approximately two servings of grain products and a half-a-pint of milk. In 2000, the American Federation of Teachers denounced the sale of competitive foods[13], calling them detrimental to students health and development of sound eating habits. The Seattle Education Association adopted similar resolutions against commercialization in Seattle’s public schools. By mid-2001, 240 district schools in 31 states had entered into an exclusive contracts with Coke. According to the National Soft Drinks Association (NSDA), sixty percent of all public and private middle schools and high schools sold soda in the US. The NSDA challenged the information presented by health advocates, calling it an insult to consumer intelligence. They said that any attempt to link soft drinks to health problems was not supported by facts. According to the association, no direct connection had been established between increased soda consumption and obesity. THE EXPLANATION While Coke faced a lot of criticism from health experts and public agencies for targeting school children during 1998-1999, the company received a major setback during the European crisis in which school children were the major victims. After the crisis, Coke investigated the problem by testing the suspect batches for chemicals. The company claimed that the tests showed nothing toxic in the beverages. However, to explain the whole crisis, Philippe Lenfant, general manager of Coke Belgium, said that there had been separate errors at two plants. The products from the Antwerp plant had a strange odor due as some fungicide had accidentally fallen on the exterior of the cans. In addition, Coke had determined that the strange taste was the result of a sub-standard gas used to carbonate the products. The plant in Dunkirk had some cans which had been contaminated with a wood preservative during shipping. In the last week of June 1999, the Belgium government lifted the ban on all Coke products, with the exception of Coke and Sprite. France allowed one of the two Coke plants to reopen, but the ban remained on all Coke products imported from Belgium. In late June 1999, after inconclusive tests and review of procedures by Coke and European health inspectors, Belgium and France lifted the ban on Coke completely. By the end of June 1999, the second French plant was back in business. In a letter to shareholders dated July 12, 1999, almost a month after the incidents, Ivester said that there was never a problem with the actual Coke products. The letter said, In the space of a few days, our system experienced two very limited quality problems at bottling/canning plants in Belgium and France. At no point was any health hazard present in our products. However, these problems resulted in an off taste and off smell of products and packages, and some consumers reported feeling ill after drinking our beverages. Any quality issue, of course, is unacceptable. Nothing is more important to us than the integrity of our products, and I have apologized to our consumers for any discomfort or inconvenience. Many outstanding Coke people responded quickly to the situation, working diligently to recall the products, determine the causes and share our findings. Analysts said that Coke had not handled the situation well and its media message was confusing, inconsistent and muddled. Coke alternately claimed that pesticide residue on the can or bottle, or a bad batch of carbon dioxide, was to be blamed for the off taste. On the other hand, the company also insisted that there was never any health threat. A company spokesman assured consumers, It may make you feel sick, but it is not harmful. In August 1999, the European Commission reprimanded Coke, asserting that the company had not cooperated adequately and its explanations were not entirely satisfactory. It also suggested that while Coke blamed suppliers outside its sphere of influence, One cannot exclude that errors were committed in the selection of plants or the dosage of extracts in Coke’s own concentrate. While no deaths were linked to the Coke problems, it had a significant negative impact on the public confidence in Europe. QUESTIONS FOR DISCUSSION: 1. What ethical issues did Coke face during the European crisis? Do you think Coke handled the situation in the right manner? 2. Examine the ethical issues involved in the Coke-District Schools exclusive contract deals. What measures must Coke and the schools take to minimize the negative impact of its products on students health? 3. What measures should the government have taken to solve the exclusive school contracts controversy and minimize the negative impact of soft drinks on children? EXHIBIT I SEVEN CATEGORIES OF SCHOOLHOUSE COMMERCIALISM |The Center for the Analysis of Commercialism in Education had identified seven categories of commercial activities in schools: | | | |Sponsorship of Programs and Activities: Corporations pay for or subsidize school events and/or one-time activities in return for the | |right to associate their names with these activities. | | | | |Exclusive Agreements: Schools agree to give corporations exclusive rights to sell and promote their goods and/or their services in a | |school or district. In return, the school or district receives a percentage of the profits derived from the arrangement. Exclusive | |agreements may also entail granting a corporation the right to be the sole supplier of a product or service. | | | |Incentive Programs: These are corporate programs that provide money, goods, or services to a school or district when students, | |parents, or staff engage in a specified activity, such as collecting product labels or cash register receipts. | | |Appropriation of Space: Corporations pay for the right to place corporate logos and/or advertising messages on school scoreboards, | |rooftops, bulletin boards, walls, and book covers | | | |Sponsored Educational Materials: These are instructional materials supplied to schools by corporations and/or trade associations. | | |Electronic Marketing: Corporations provide electronic programming and/or equipment in return for the right to advertise online to | |students, families, or community members. | | | |Privatization: The management of schools or school programs by private for-profit corporations or other non-pu blic organizations. | Source: Center for the Analysis of Commercialism in Education. EXHIBIT II HEALTH IMPACT OF SOFT DRINKS Soft drinks pose health risks because they contain sugar and various additives and they replace beverages and foods | |that provide essential vitamins, minerals, and other nutrients in the diet. Some of the ill effects of soft drinks are: | |OBESITY | |Obesity increases the risk of diabetes and cardiovascular diseases and causes severe social and psychological problems. Soft drinks | |add unnecessary, non-nutritious calories to the diet that may lead to obesity. They provide more calories to overweight youths than to| |normal youths. Obesity rates have risen in tandem with softdrink consumption and higher consumption of soda pop leads to higher | |calorie intakes[14]. | |BONES AND OSTEOPOROSIS | | | |People who drink soft drinks instead of milk or other dairy products are likely to have lower calcium intakes. Low calcium intake | |contributes to osteoporosis, a disease leading to fragile and broken bones[15] . The risk of osteoporosis depends in part on how much | |bone mass is built early in life. Girls build 92% of their bone mass by the age of 18[16] and hence must consume enough calcium in | |their teenage years. According to a study, teenage girls in the US are consuming only 60% of the recommended amount of calcium, with | |soft-drink drinkers consuming almost one-fifth less than non-consumers [17] . While osteoporosis takes decades to develop, preliminary| |research suggests that drinking soda pop instead of milk can contribute to broken bones in children. | |TOOTH DECAY | |Refined sugar is one of the several important factors that cause tooth decay (dental caries). Regular soft drinks cause decay because | |they bathe the teeth of frequent consumers in sugar-water for long periods of time during the day. A study found a strong correlation | |between the frequency of between-meal consumption of soda pop and dental caries[18] . To prevent tooth decay, even the Canadian Soft | |Drink Association recommends limiting between-meal snacking of sugary and starchy foods, avoiding prolonged sugar levels in the mouth,| |and eating sugary foods and beverages with meals. Unfortunately, many heavy consumers of soft drinks do not follow these rules. |HEART DISEASE | |Heart diseases occur due to high cholesterol diets; smoking and a sedentary lifestyle. In addition, a diet high in sugar may also | |cause heart problems. High-sugar diets may contribute to heart disease in people who are ? insulin resistant.? An estimated one-fourth | |of adults who take high sugar diets have high levels of triglycerides and low levels of HDL (good) cholesterol in their blood. T he | |high triglyceride levels are associated with a higher risk of heart disease[19] . |KIDNEY STONES | |Kidney (urinary) stones are one of the most painful and one of the most common disorders of the urinary tract. A study suggested a | |link between soft drinks and kidney stones. Researchers conducted an intervention trial[20] . The trial involved 1,009 men who had had| |kidney stones and drank at least 5 1/3 ounces of soda pop every day. Half the men were asked to refrain from drinking pop, while the | |others were not asked. Over the next three years, drinkers who reduced their consumption (to less than half their customary levels) | |were almost one-third less likely to experience recurrence of kidney stones. | |ADDITIVES: PSYCHOACTIVE DRUG, ALLERGENS, AND MORE | |Several additives in soft drinks have raised health concerns. Caffeine, a mildly addictive stimulant drug, is present in most cola | |drinks, as well as in some orange sodas and other products. Caffeine? s addictive quality may be one reason why six of the seven most | |popular soft drinks contain caffeine[21] . Caffeine increases the excretion of calcium in urine. Drinking 12 ounces of a | |caffeine-containing soft drink causes the loss of about 20 milligrams of calcium. That loss, along with the relatively low calcium | |intake in girls who are heavy consumers of soda pop, may increase the risk of osteoporosis. Caffeine can cause nervousness, | |irritability, sleeplessness, and rapid heart beat [22] . It makes children restless and fidgety and causes headaches. Caffeine? s | |addictive quality may keep people hooked on soft drinks (or other caffeine-containing beverages). |Several additives used in soft drinks can cause occasional allergic reactions. Yellow 5 dye causes asthma, hives, and a runny nose. A | |natural red coloring, cochineal (and its close relative carmine) may cause life-threatening reactions. Dyes can cause hyperactivity in| |sensitive children. In diet sodas artificial are more harmful. Saccharin, which has been replaced by aspartame in all but a few | |brands, has been li nked in human studies to urinary-bladder. Several cancer experts have questioned the safety of acesulfame-K, which | |was approved in 1998 for use in soft drinks. Source: Liquid Candy, Center for Science in the Public Interest. EXHIBIT III RISING CONSUMPTION OF SOFT DRINKS Carbonated soft drinks account for more than 27 percent of Americans beverage consumption. In 1997, Americans spent over $54 billion to buy 14 billion gallons of soft drinks. That is equivalent to more than 576 12-ounce servings per year or 1. 6 12-ounce cans per day for every man, woman, and child. That is also more than twice the amount produced in 1974. Artificially sweetened diet sodas account for 24% of sales, up from 8. 6% in 1970. Table I Consumption of non-diet soft drinks by 12- to 19-year-olds (ounces per day) and percentage case of calorie intakes (all | |figures include non-drinkers) | |Year |Â  Ounces per day |Â   |Â  Percentage of calories |Â   | |Â   |Â  Boys |Girls |Â  Boys |Girls | |1977-7 8 |Â  7 |Â  6 |Â  3 |Â  4 | |1987-88 |Â  12 |Â  7 |Â  6 |Â  5 | |1994-96 |Â  19 |Â  12 |Â  9 |Â  8 | Source: The US Dept of Agricultural Nationwide Food Consumption Survey, 1977-78; Continuing Survey of Food Intakes by Individuals, 1987-88, 1994-96. Children start drinking soda pop at a remarkably young age, and consumption increases through adulthood. 20% of one and two-year-old children consume soft drinks. These toddlers drink an average of seven ounces (nearly one cup) per day. Toddlers consumption changed little between the late 1970s and mid-1990s. Table II Consumption of Regular and Diet Soft Drinks by 12 to 19-year-olds | |(excludes non-drinkers) | |Year |Â  Ounces per day |Â  Ounces per day | |Â   |Â  Boys |Â  Girls | |1977-78 |Â  16 |Â  15 | |1987-88 |Â  23 |Â  18 | |1994-96 |Â  28 |Â  21 | Source: The US Dept of Agricultural Nationwide Food Consumption Survey, 1977-78; Continuing Survey of Food Intakes by Individuals, 1987-88, 1994-96. ADDITIONAL RE ADINGS REFERENCES: 1. OCA Joins Nader Organization to Ban Junk Food in Schools, www. organicconsumers. org, August 19, 1997. 2. Sullum, Jacob, Caffeine Fiends, Creators Syndicate, April 29, 1998. 3. Jacobson, Michael F. , Liquid Candy, www. cspinet. org, 1998. 4. Kaufman, Marc, Fighting the Cola Wars in Schools, The Washington Post, March 23, 1999. 5. Belgium widens Coke recall as more children fall ill, Reuters News, June 14, 1999. 6. Bates, Stephen, Coke is banned after safety scare, The Guardian, June 16, 1999. 7. Belgian Ban on Coke Products Reduced; Cokes Reputation Damaged, www. bevnet. com, June 17, 1999. 8. Echikson, William; Baker, Stephen and Foust, Dean, Things Aren? Going Better with Coke, BusinessWeek, June 28, 1999. 9. Coke Explains Belgium Crisis to Shareholders, Reuters News, July 12, 1999. 10. Whelan, Elizabeth M. Why Belgium Waffles About the Safety of Coke, American Council on Science and Health, July 1999. 11. Molnar, Alex, Looking for Funds in All the Wrong Places, www. asu. edu, Apri l 2000. 12. Currinder, Marian, Coke Thirsts for Business in Florida Schools, www. opensecrets. org, April 2000. 13. Bryce, Robert, Marketing Wars Enter Schoolyard, The Christian Science Monitor, July 2000. 14. Abrams, David, Schools ordered to turn off vending machines during day, www. gazette. com, August 01, 2001.

Personal Statement My Personal Brand - 1190 Words

Your personal brand according to Frye (2014) is, â€Å"is what people say about you in a professional environment†. Personal branding is an image you try to instill or what people devise about you through observation and interaction. Frye (2014) also mentions how you control your own personal brand through your actions and behavior. You can control your personal brand or professional reputation by how you dress, speak, communicate, and by appropriate behavior. Personal branding is the reputation that you as a professional try to build for yourself. Professional disposition can be broken down into five areas, responsibility, collaboration, diversity, professional behavior, and personal well-being. When I evaluated my self in the area of responsibility, I felt I did fairly well. According to the College of Education Professional Disposition Evaluation (2007), being responsible is showing up to work on time. Completing assigned work, without mistakes and turning it in on time, along with complying with school rules and procedures and communicating with supervisors and others. I feel that my previous work history in this program, at UCCS and previous occupation will show that I am very responsible and can be trusted with responsibility. The second area of professional disposition is effectively collaborating with collogues. Frye (2014) explains it as a person who, â€Å"actively participates and contributes positively and equitably to group projects or activities†. This is an areaShow MoreRelatedThe Scandal Of Procter Gamble861 Words   |  4 PagesAbstract I will be constructing my research paper on the Fortune 500 Company Procter Gamble, which is also known as PG. I will explain the history of Procter Gamble, which began with William Procter and James Gamble in Cincinnati, Ohio in October of 1837. I will elaborate on the plethora of products such as cleaning agents and personal care products that allowed Procter Gamble to become extremely profitable over the years and earning them fifteenth place on the â€Å"World’s Most Admired Companies†Read MorePersonal Branding1567 Words   |  7 PagesPersonal Branding is already conflicting with Company Branding outside the work place. A middle school teacher was suspended with pay for making remarks about her students on Face Book (Norwalk, 2010). A woman was fired after criticizing her boss on face book (â€Å"Fired over Facebook,† 2011). A young man was rejected for a position at Cisco because he tweeted that he had to weigh the fat paycheck against the drive and w ork (Popkin, 2009). These examples go on and on. Entire sites have been dedicatedRead MorePersonal Brand841 Words   |  4 Pagesmanager FROM: Fatimah Zahra Tengku, Marketing 201 Student DATE: 19 March 2009 SUBJECT: Fatimah’s personal brand statement (THE OPENING) The impact of current recession towards potential graduating student is no doubt will be another reason that amplifies the need for a properly branded university graduate. This memo will have the basic idea of the branding definition, the vital personal information of the writer, and the analysis that will ultimately lead the point that will have Fatimah’sRead MoreTips On Improving Ones Linkedin Profile1100 Words   |  5 PagesPersonal Brand Strategic Plan Situation Analysis Research: †¢ LinkedIn- o ReWork.jobs recommended several tips on improving one’s LinkedIn profile. Key words pertaining to one’s desired field are crucial when describing one’s job title, abilities, and accreditations. A custom URL makes one stand out more and match other online profiles. Headlines need to be noteworthy. Summaries should be written in first person and should describe one’s values. o LinkedIn recommended on their 2015 suggestionsRead MoreSales and Ethics1058 Words   |  5 PagesMemorandum To: From: Date: December 2, 2014 RE: Ethics and Sales Assignment This memo concerns my ethics and sales assignment for ABM 222. In this memo I will discuss the importance of ethics in a sales role. I will also discuss when stretching the truth is acceptable or not and the different ways I would react to unethical practices. †¢ I believe that ethics can exist in a commission only bases sales position. Not only does business ethics exist in a commission based sales positionRead MoreIntel Pentium Chip Controversy1696 Words   |  7 PagesImmediate Issue: As Andrew Grove, during my meeting of December 17,1994 with my internal team, Should I approve replacing the defective Intel chips of all concerned users with no-question asked? Also, should we also pay for the labor and other incidental costs? How should we integrate our decision into our financial books? Basic Issues: †¢ Negative Publicity: Since Oct 30th, we have encountered a self-propelled negative publicity campaign against Pentium brand and it doesn’t seem to fade away if weRead MoreSop for Design Management1004 Words   |  5 PagesStatement of Purpose In writing my personal statement, I have come to find that the entire process is actually a process of introspection and summarizing, and conducting deep reflections on the course of my life over the past ten years. In the high school, I accidentally came across a book about branding and retail management that triggered my vague interest in marketing communication and management. In retrospect, it was precisely this vague notion that developed into a strong desire, an unshakableRead MoreSelling Happiness : The Illusion Of Persuasion1715 Words   |  7 Pages we will discuss the evolving role the advertising market plays in our constantly chaining culture in addition to the impact this has on society as a whole. Drawing from academic sources, literature, and personal experience, we will example the role commitment, consistency, self-image and brand loyalty play in an attempt to determine how advertising is affecting our lives and the world around us. First introduced as a minimal marketing tactic through means of discreetly placed props. Product placementRead MoreIn 2016 Forty Percent Of The WorldS Population Had Access1303 Words   |  6 Pageswhen compared to Google’s overall brand, Facebook has a better public image due to its positive exposure. When personal information is involved trust is integral; consumers are vocal, and a company’s brand is put to the test. Facebook and Alphabet Inc’s subsidiary, Google actively pursue their mission statements by staying current and useful; however, each company has a different brand that they use to execute their mission statement. Facebook s mission statement is â€Å"give the people the power toRead MoreThe American Marketing Association ( Ama )993 Words   |  4 Pagesfrom the American Marketing Association (AMA), a brand is a name, term, sign or combination of them intended to identify goods and services of one or a group of sellers and distinguish it from competitors. Brands play different roles in the lives of individuals (Ajgaonkar, 2012). But the roles they play depends on the individual (Kardes et. al, 2011), due to the fact that we are not all the same. According to Belk (1988), an individual may use personal possessions such as jewelry or clothing to help

Ptsd in Slaughterhouse 5 - 1808 Words

Billy Pilgrim has not come unstuck in time; Billy has become a victim of violent warfare. Common to many soldiers of war, he has witnessed such horrific events during the bombing of Dresden that he has acquired Post-Traumatic Stress Disorder. In order to avoid the reality of his cruel life and of the war, Billy has become dependant on escapism. Through escapism he has created the planet of Tralfamadore and the Tralfamadorians. Billy Pilgrim has become a victim of PTSD after having served in the military during World War Two. Although not officially diagnosed until the 1980s, the mental disorder had been terrorizing its victims throughout history. One will understand Billy Pilgrim inevitably suffers from this disorder when one discovers†¦show more content†¦Since the first time Billy claimed to have come unstuck in time while in the forest leaning against a tree, he has depended on an alternate reality in which he has created a new life for himself to avoid thoughts of the horrific events he witnessed while in Dresden. Although Billy claims that he was abducted by the Tralfamadorians, in reality, he was captured by the Germans. The reason that the Tralfamadorians exist is so that Billy can escape from the harsh reality of being a prisoner of war. Although separate in Billy’s conscience, the Nazis and the Tralfamadorians are interchangeable. Billy’s adventures on Tralfamadore all have significant and undeniable connections to his life: â€Å"He came to in what he thought might be a building on Tralfamadore. It was shrilly lit and lined with white tiles. It was on Earth, though. It was a delousing station through which all new prisoners had to pass. Billy did as he was told, took off his clothes. That was the first thing they told him to do on Tralfamadore, too† (83). Billy constructed Tralfamadore from his personal experiences in order to shield himself from reality. The building reminded him of Tralfamadore because that building was the basis of his imagined fantasy world. To cope with the humiliation Billy faces when the Germans â€Å"laughed and laughed† (90) at his appearance, Billy manipulated the situation,Show MoreRelatedAnalysis Of The Limerence Of Martha 1170 Words   |  5 Pagesreflect most stories of war: mortal. Many war writers who have seen action follow that same trend, especially if they have been on active duty. Kurt Vonnegut has been renowned for his story Slaughterhouse 5 where he tells of a first-person tale about the Dresden firebombing. The Things They Carried and Slaughterhouse Five both carrying the tone of humping life on your shoulders. It is routine survival from Vonnegut s quote â€Å"so it goes,† and Tim O’Brien’s quote â€Å"determined by necessity.† These booksRead MoreKurt Vo nnegut s Slaughterhouse Five1246 Words   |  5 PagesIn Kurt Vonnegut’s Slaughterhouse-Five, Billy Pilgrim becomes â€Å"unstuck† in time. The question here is, why? The fact of the matter is that he does not actually begin to time-travel. Billy â€Å"becomes unstuck† as a coping mechanism to deal with his traumatic experiences during the war. Billy attempts to reorganize his life’s events and cope with a disorder known as post traumatic stress (PTSD). â€Å"Post traumatic stress disorder is a debilitating condition that follows a terrifying event† (Marilyn 8)Read MoreAnalysis of Slaughterhouse-Five, a Novel Written by Kurt Vonnegut1196 Words   |  5 PagesSlaughterhouse-Five, a novel written by Kurt Vonnegut, tells the story of the devastating effects of war on a man, Billy Pilgrim, who joins the army fight in World War II. The semi-autobiographical novel sheds light on one of history’s most tragic, yet rarely spoken of events, the 1945 fire-bombing of Dresden, Germany. Kurt Vonnegut was born in 1922 in Indianapolis, Indiana to German parents. As a young man, Vonnegut wrote articles strongly opposing war for his high school newspaper, and the schoolRead MoreVonnegut : An Outlook On Fate1477 Words   |  6 PagesChristopher Friedrichs Mr. Carroll English IV AP 10/26/15 Vonnegut: An Outlook on Fate In Kurt Vonnegut’s classic fiction novel, Slaughterhouse Five, we experience the horrors of war through the eyes of fictional character Billy Pilgrim, and their effect on him. Pilgrim, who was a POW in Dresden during the firebombing, is obviously impacted by the war, like many others who experience combat. By channelling his own experiences into Billy Pilgrim, Vonnegut explores his belief in the inevitabilityRead MoreWar And Its Consequences : The True Reality1545 Words   |  7 PagesWar and its Consequences: The True Reality American veteran and novelist, Kurt Vonnegut uses his wartime experiences as a basis for his thought-provoking, antiwar novel, Slaughterhouse-Five. The novel follows Billy Pilgrim, an American chaplain’s assistant who serves near the end of World War II, through the horrific fire bombings of Dresden and his life after the war. In his novel, Vonnegut presents twentieth century war as traumatic and destructive, however; it is something that cannot be avoidedRead MoreBilly Pilgrims Struggle with PTSD in Vonneguts Slaughterhouse Five1766 Words   |  8 PagesDisorder (PTSD), which caused him to become â€Å"unstuck in time† in the novel. Billy Pilgrim illustrates many symptoms of PTSD throughout the story. Vonnegut uses these Slaughterhouse Five negative examples to illustrate the horrible and devastating examples of war. The examples from the book are parallel to real life experiences of war veterans, including Vonnegut’s, and culminate in a very effective anti-war novel. Although Kurt Vonnegut does not say in his novel that Billy Pilgrim has PTSD, it is impliedRead MoreSlaughterhouse Five By Kurt Vonnegut1997 Words   |  8 PagesKurt Vonnegut’s book, Slaughterhouse-Five, is full of historical context, scientific-fiction themes, modernistic themes, and even emphasizes the idea of free will. But Vonnegut’s novel contains one major theme of the destructiveness of war making the book anti-war. Vonnegut uses a variety of techniques to allude to this theme and he does it well. The combination of his writing style and his use of humor to degrade the human in the event of war is highly effective in the fact that it causes the readerRead MoreSlavery And Social Criticism In Toni Morrisons Beloved1999 Words   |  8 Pagesidentical to the way Kurt Vonnegut did so with war in Slaughterhouse v, 18 years before Beloved was released. Both stories are reported in very roundabout, seemingly incoherent ways. Neither narrates in chronological order and both include multiple narrators. While it may seem counterintuitive to write a novel in this style, in both cases it allows the reader to generate an image more sophisticated than the immediate words on the page; in Slaughterhouse V the chaotic writing style that mirrors the bombingRead MoreSlaughterhouse Five Author : Kurt Vonnegut2047 Words   |  9 PagesIndependent Reading Dialectical Journal Name: Trevor von Hake Date: 9/25/14 Period: 8 Title of Novel: Slaughterhouse-Five Author: Kurt Vonnegut No. Pg. # â€Å"Quote† Response Classification 1 1 â€Å"who took us to the slaughter house where he had been locked up at night as a prisoner of war.† In this passage, the reader discovers that the â€Å"Slaughterhouse† in the title Slaughterhouse-Five is the camps in which the Germans held prisoners of war. This will obviously serve as a significant setting throughoutRead MoreThe War Of War By Heidi Squier Kraft1853 Words   |  8 PagesHospital, were quite different from the first 6 books we have read. This book was the only book we read that was for the war. All the others six books for against the war such as All Quiet on the Western Front, A Farewell to Arms, Goodbye, Darkness ,Slaughterhouse 5, The Things They Carried, and Redeployment. In these books readers can see that theses novels shared common perspectives and characteristics. Some book were memoirs and some were stories but all these books had one main purpose which was the

Meaning of Apathy Free Essays

Apathy involves people either being content with their current status and the world around them, or being ignorant to those same surroundings. Apathetic citizens of any nation can cause the foundations of society to crumble because these people think everything is well on the surface, when in actuality, it is not. A society can go from having economic success one day, to being in a depression or even revolution as a result of apathy. We will write a custom essay sample on Meaning of Apathy or any similar topic only for you Order Now The way to combat apathy in society is for the authorities to educate people on what their political system and its policies are. If people knew more about their politicians and their specific policies, they would want to get involved in changing society in order to benefit themselves. They would realize that whoever is elected to office, whichever it might be, affects their lives both indirectly and directly. As a result of the entire population getting involved in the political system of his or her nation, society would be able to continually change so that it could maintain economic success, low unemployment rates, and equality. Change is necessary for a society to stay healthy, and as Goldstone said in his essay â€Å"Revolution†, â€Å"Social and political change is not a problem. Social change is an ongoing in most societies†¦ A society that is stagnant often suffers from a social order that is ‘too stable†. Without change, a change society cannot make progress or solve social problems such as poverty and extreme inequality† (Primis 181). If society does remain stagnant, then economic success can lead to an apathetic population, and this can lead to repression, and eventually to revolution. The best way to study and analyze the apathy in society is to look at the voting rates from year to year. By investigating voting, one can see through percentages and numbers precisely how involved people are in politics. When the economy is doing well, as it is today in the United States, voting numbers usually decrease because people become apathetic, and they are less concerned about changes that might affect them. Due to the fact that some people are much better off financially than they ever have, they become less interested in politics and more interested in spending their well-earned money. It is when people begin to suffer economically that they become more involved with politics because they feel that a change in the status quo is necessary for them to escape whatever economic recession they are in. Sometimes people get sick with all the lies and promises that come out of politician†s mouths that they become apathetic towards voting. Rather than give one of these politicians who are only seen as â€Å"the better of two evils† a vote, they choose not to vote at all. Their frustration with their choices results in them becoming apathetic and in his essay â€Å"Toward A Theory of Revolution†, Davies says that revolutions â€Å"need both a period of rising expectations and a succeeding period in which there are frustrated qualities (Primis 205). Thus, a period of economic success, followed by the population being frustrated with its† political figures, can ultimately lead to a collapse in society. This apathy then results in people becoming too content with their current status and they then ask fewer questions, and this can cause foundations to crumble. The cycle then continues, with apathy leading to ignorance, and this can result in people blindly following the status quo, rather than examining the issues. Then, before these non-voting citizens know it, there will be revolutionary ideals floating about society. As long as the country continues to be economically successful, and the people view one candidate as too similar to the opposition, then people will continue to be apathetic because they feel the choices are not really choices at all. Apathy not only results from contentment and frustration, but also from ignorance. Democracy is something everyone learns as early as kindergarten. When the teacher asks if it will be kickball or dodge ball at recess, the majority usually wins. It is an easy lesson for a 5-year-old to learn, as is raising your hand for what you want. However, one of the most simple and necessary elements of a democracy is the reliance on active participation in the government by a majority of the population. If the participants are not influenced to be active, the system fails. By educating students and the public about the value of the system, the education system could help combat apathy. The tradition that college graduates are looked upon with more respect than the less educated has ended. How can the so-called higher educated members of society gain any respect when most graduates are unable or unwilling to participate in a ritual of our nation? The problem is that traditional education, that included more intensive study of government, has been replaced by a system that increasingly focuses on technology and skills training but may be failing in educating good citizens. A higher education should be more than job preparation; it should be a continuing desire to improve and guarantee the quality of life for generations to come. With a lack of knowledge in politics and democracy comes the myth that one vote does not make a difference. Many young adults have no faith in the system, therefore they do not vote due to the feeling of disappointment that their vote does not matter. How often do you hear young adults say, â€Å"I did not vote because I don’t feel as if my vote would count. † Others are disenchanted with the political system because voting in the past never produced results. However, young people today need to realize that one voice does make a difference. In addition, if more young adults took an interest, politicians would be forced to listen. For example, financial aid is one of many issues at hand in recent political campaigns. If politicians continue to cut student aid, some young people may not have a chance for a college education. Thus, young adults must have faith in the system and increase the number of young voters. Otherwise, politicians will continue to cater only to the needs of the older generation that is voting them into office. The two largest voting publics in the United States are senior citizens and the college aged groups (Gherry 328). Ironically, it is the senior citizens who are the more politically informed, and who vote in the greatest numbers. These statistics support the contention that the youth of America are becoming less informed about the process and necessity of voting, and are also more apathetic about the true significance of voting. As Americans, we must do something about voter apathy because not only does voting allow us to be active in the political process, it enables us to fulfill our civic duty and exert our political influence. Contrary to public opinion, every vote makes a difference in this process and it may not seem like it, but if more people began to vote, they would definitely get noticed. Ironically, the last presidential election should have supported the idea of voter significance, yet served to create more apathy because of the post-election mess that occurred. Many people now feel the popular vote did not reign supreme, and that the voting system itself was shown to have more problems than was previously thought. To let our representatives know what we want, we must also exert our political influence by being politically active. How can we do this? We can vote in state, local, and national elections, lobby to persuade our representatives to vote a certain way, and write letters to our representatives about policy issues. Of course, there are other ways of being politically active; to me, these are the most effective. One thing needs to take place, and that is educational awareness of the political system and its impact, pure and simple. A good way to start getting votes out would be to have the majority rules method of voting. If you could just see that your vote made a difference in the election of the president of your nation, it would make you want to vote again. If the nation would listen to the educated people of the country instead of listening to the media, then the nation would be a whole lot better in terms of economics, welfare, war, and our society in general. In my opinion, we the people of this nation do not care about these campaigns that are putting the other candidates down, we just want to hear the good things about what they can do to better our nation. There is not anything that Americans hate more than liars and back stabbers. By â€Å"getting the vote out,† we voice our opinions on important issues. By participating in the political process, we fulfill our civic duty. By exerting our political power, we shape our government policies. The best way to get involved in our political process is to vote, so people have to get out there, get registered, and go vote in the next election. Voter apathy has lead to a dangerous situation in American politics. People have not listened to the issues and have therefore been left with candidates who seem to be all the same, only with different rhetoric and different levels of charisma. Most people when questioned about their vote related that they were more against Gore and the Clinton administration than they were for Bush, and the reasons were more over moral behavior than policy making. The simple fact that during the past four years the country has experienced unprecedented economic growth, yet the incumbent administration was narrowly voted out, signals a public more concerned with the behavior of its leaders in the bedroom than their political policies. Bush represents the status-quo as much as Gore does, and the recent election really only revealed a public split between two candidates whose only difference seemed to be that one was aligned with his predecessor who had fallen from public moral grace. In order to have more clear-cut choices in candidates and over issues, there must be a movement in the United States to bring political education back into the classroom. An uninformed, politically uneducated public is a dangerous one because that public easily becomes apathetic. Yet, it is the public that has allowed candidates steeped in rhetoric rather than issues to continue to hold office. This cycle is one that needs to be broken, and it is not going to be broken by those currently in office because they naturally want to keep the status quo going. It is the future voters, and voters from ages 18 to 30 who must start taking an active interest in our political system, become aware of the issues and the process, and care enough to see that voting intelligently can and will make a difference in our country†s future. How to cite Meaning of Apathy, Papers

Electronic Scanning System for Medical Records †MyAssignmenthelp

Question: Discuss about the Electronic Scanning System for Medical Records. Answer: Introduction The main issue driving the need for a scanned record is clinical improvement. Currently, the main problem associated with the paper record is delayed delivery to clinical areas alongside cases of records missing. As years go by, processes of medical records have been redesigned in Outpatients, HIS and Preadmission. There are improvements that have been made in such areas. On the contrary, about 8.5% of the paper records are, however, either delayed or not provided. Unavailability of clinical information increases risk. Such a reason forms the basis of this paper. It will form a benchmark as well as provide the required experience with regards to the implementation of the electronic medical records. The scanning of documents is one of the steps that are regarded as the transition from the use of paper records to electronic records (Abdelhak, Grostick and Hanken 2012). Such scanned electronic medical records will have to be available for every patient and will have the information required from date the system is launched. All the records that were available before the launch will have to remain in their original paper format. Such shall, therefore, require the system to be hybrid in nature (Dwyer, Liang, Thiessen and Martini 2013). The volumes of paper records will then have to be closed and only used as reference documents. The relevance of this system with regards to the strategic plan is: Provide services that are safe and of high quality via scanned electronic medical records access. Enable clinical institutions to live by their means through the provision of system payback and cost savings. Ensure the modernization of clinical facilities via the introduction of new technologies. Project Scope Statement The printing of paper record forms will have to continue then completed by clinicians. Such forms will then be scanned as proposed into electronic forms also regarded as picture images significant for future viewing (Morris 2013). All the stakeholders will then require to rationalize forms that are similar with regards to the purpose they serve in every campus. There will also be the printing of bar codes on each and every form. Regarding the printing of bar codes, addition of the metadata (the denoting form type) alongside the determination of where such metadata fit within the structure of the record form is crucial. Investigations will also be made regarding the possibility of having vendors coming up with forms having the details of patients from the scanning software (Morris 2013). To help in the operation of the proposed system, the health system for scanning medical records should be IT specific. Before the purchase of the system, the clinicians are required to continue comple ting forms for medical records by hand; after which they will be scanned into image forms. If implemented, the project will reduce risks within the organization as well as enhance care for patients by ensuring that medical record images are submitted to online portals in a manner that is timely. It has been estimated that the cost of off?site storage venture would be an annual sum of $180,000 to $250,000. There is also a possibility that vendors of offsite storages would increase their prices by approximately 1.5% p.a. By the implementation of the proposed system, Very Good Healths recall rate regarding the keeping and retrieval of medical records will surely be high (Verzuh 2016). Requirement of approval of funding and endorsement from the Board or the Executive Committee The projects major success and clinician acceptance needs more than $200,000 to ensure that the clinicians are able to view the documents, results and images that are scanned within a single system Requirement of commencement and appointment of the project management team Change management and communication coordination by a project manager that is experienced Infrastructure compatibility and IT integration with the existing technical environment due to the fact that the system need to have an interface Availability of back scanning policy decisions Availability of levels of security access Experience and vendor delivery in Australia as well as technical support Ability to have cross campus numbers handled. Ability to resolve merged and duplicate URs. Such is due to the fact that the proposed system will authenticate patients scanned images to have them viewed together. Medical record forms bar coding to ensure that scanning efficiencies are achieved Scanning development via KPIs Utilization of gained knowledge through radiology during the implementation PACS Availability of a support Union Impact Statement of Effective Staff Project Objectives The relevance of this system with regards to the strategic plan is: Provide services that are safe and of high quality via scanned electronic medical records access. Enable clinical institutions to live by their means through the provision of system payback and cost savings. Ensure the modernization of clinical facilities via the introduction of new technologies. The support and clinical staff will have to be educated as well as informed of the changes that are planned. Such would be achieved by: Holding discussions of the same at clinical staff meetings and Unit meetings Attending workshops and displaying presentations Having material written through each Unit such as information CD Individual and group training Revising policies on documented Medical Record, Records Management, Medical Record Access, and Archiving Briefing and meetings with the clerical staff plus having periodical project feedbacks Site benchmarks to other services if relevant Training Needs Analysis Development Key Stakeholders To ensure a successful implementation of this project, a Project Team will be required. This team will be responsible for the preparation of scanning implementation sites, rotationalization of medical record forms and change management (Kerzner and Harold 2013). Since there are issues to do with space constrains in HIS, office accommodation would be needed. According to the anticipation of this analysis, the Project Team, having been chosen, will commence its operations. Those to be appointed include: The use of paper medical will still take place. The challenges associated with the use of paper records will still be experienced if the new IT system is not implemented. However, with time, expansion of storage areas of paper medical records will be required. The cost of such expansions will then be incurred now and again. Reference Abdelhak, M Grostick, S Hanken, MA 2012, Health information: management of a strategic resource (4th ed.). Philadelphia, PA : Elsevier Saunders. [Accessed 24 Sep. 2017]. Dwyer, J Liang, Z Thiessen, V Martini, A 2013, Project management in health and community services: getting good ideas to work (2nd ed.). Crows Nest, NSW: Allen and Unwin. CHAPTERS 3 and 4. [Accessed 24 Sep. 2017]. Kendrick, Tom, 2014, The Project Management Tool Kit : 100 Tips and Techniques for Getting the Job Done Right (3rd ed.) . New York, NY : American Management Association. [Accessed 24 Sep. 2017]. Kerzner, Harold R, 2013, Project Management: A Systems Approach to Planning, Scheduling, and Controlling (11th ed.). Hoboken: Wiley. [Accessed 24 Sep. 2017]. Morris, PWG 2013, Reconstructing Project Management (1st ed.). Somerset : Wiley [Accessed 24 Sep. 2017]. O'Conchuir, D 2011, Overview of the PMBOK Guide (2nd ed.). Overview of the PMBOK Guide [Accessed 24 Sep. 2017]. Open Innovation, 2013, Open Innovation :: Open Innovation Community. Openinnovation.net. Available at: https://openinnovation.net/about-2/open-innovation-definition/ [Accessed 24 Sep. 2017]. Portny, SE 2013, Project management for dummies [online]. Available at: https://ebookcentral.proquest.com.ez.library.latrobe.edu.au/lib/latrobe/detail.action?docID=1161976 [Accessed 26 Sep. 2017] Profi222, 2017, IBM human resource practices and HRM theories: Integration of HRM theories into IBMs practices. [online]. Profi20.livejournal.com. Available at: https://profi20.livejournal.com/11631.html [Accessed 26 Sep. 2017]. The importance of Human Resource Management, 2017, Humanresourceexcellence.com. Available at: https://www.humanresourceexcellence.com/importance-of-human-resource-management/ [Accessed 24 Sep. 2017]. Verzuh, E 2016, The Fast Forward MBA in Project Management, 5th edn, John Wiley Sons, Hoboken, New Jersey. [Accessed 24 Sep. 2017].

Course of True Love Never Did Run Smooth free essay sample

I. Introduction Comparing Shakespeare’s A Midsummer Night’s Dream and Middleton’s The Changeling seems to be a very unusual topic for the first sight. The earlier is a festive merry comedy and the latter is said to be a revenge tragedy, moreover, is claimed to be a later transformation of Shakespeare’s Othello. Certainly, if we look at the structure of The Changeling on the surface we see a plot of a conventional drama of revenge, but as we observe closer it becomes evident that The Changeling lacks some of the significant features a tragedy has to retain. As far as the situation is concerned the plot could turn out to be a comedy. After some conflict and misunderstanding Beatrice and Alsemero could get married and live happily ever after, as it happened to the two couples in A Midsummer Night’s Dream. In fact in the latter the basic situation was even more complicated, Hermia’s father knew that she wanted to marry Lysander and he opposed to it, but in The Changeling the lovers did not really have an objection from the ‘paternal’ side. What are the differences then? How could Shakespeare write his merriest comedy from a situation that turned out to be a cruel revenge tragedy for Middleton? The first part of he answer definitely lies in the different periods they lived in. The Elizabethan and Jacobean age, although they seem to retain little difference for us, hold numerous significant contrasts. Their world picture and understanding life differed in a lot, and so did their dramatists and audiences. Considering the title, characters and the structure of he plays we cannot see outstanding differences between them. Both the titles have comic connotations, suggesting a happy ending to the audience. As for the characters, The Changeling lacks the tragic hero and more importantly the Machiavellian malcontent, which was necessary for a revenge tragedy. What we find instead are simple, everyday individuals who find themselves in a peculiar situation which they cannot handle. In A Midsummer Night’s Dream we also find various situations of disharmony, misunderstanding, quarrel and stress, but they all turn into order by the end. The main contrast is in the attitude of the personae, that is the handling of the situation in a positive or in a negative way. The structural similarity is the use of a subplot, which in both cases serves as an emphasis of the main plot. In A Midsummer Night’s Dream the mechanicals’ earthly word and speech is aimed at stressing the different worlds of the play and also serves laughter. In The Changeling the mad-house plot serves same reason, but as it is a satire it makes us realise that the world of apparently normal people is full of madness, while in a madhouse everything turns out to be fine. Raising these points now we have to have a closer look on the two dramas and see that the so called revenge tragedy is rather comic and the happy comedy held more tragic signs than the actual tragedy. II. Tragedy and comedy The division of drama into comedy and tragedy has always been the first aspect of literary criticism. We have fixed ideas in our minds what are the so called tragic and comic elements. Using Norhtrop Frye’s terms, in tragedies these are the great tragic hero, conflict with something grand, like fate, gods, fortune. According to Frye the tragic hero is somewhere between the divine and the â€Å"all to human†, apparently a type which cannot be found in The Changeling. On the other hand if we put the typical pattern of comedy onto the plot of the drama we can see that it is consistent, whereas, adapting again Frye’s definition, what normally happens in a comedy is that a â€Å"young man wants a young woman, that his desire is resisted by some opposition, usually paternal, and that near the end of the play some twist in the plot enables the hero to have his will. These patterns tend not to change with time, but certainly in transitional periods the emphasis could shift. The Jacobean period being the age of crisis in both literary and social aspects, it has developed its own characteristics as tragedy and comedy are concerned. Jacobean drama was more concerned with revenge and blood but the focus was not on the individual but on a social type. The same tendency occurred in the comedie s, they were rather satires, parodies than real merriment. Jacobean pessimism, like today that of the post-modern took a reaction against the optimism of the preceding age, which is pointing towards the comedies of the French Classicist period, rather than having roots in the Elizabethan. III. The titles As I have mentioned, the titles both carry the connotation of change, but in a symbolic way, examining how the human power can accept change, how it can adopt to different troubled situations. They both have comic connotation and both suggest some passivity on the side of the characters, that is, they are changed by an external force, something that is standing outside them. The word ‘changeling’ had different meanings for the Jacobean audience, but mainly carried the act of change, transformation from one thing to the other. As the word ‘dream’ would have the same connotation, as our dreams are alterations of real life and of the self. The word ‘changeling’ had four different meanings that time: a person given to change, a half wit, a woman who had sexual intercourse or an ugly and deformed child changed by the fairies. Midsummer night, being the shortest night of the year also suggests change, change in the moon and season, demonstrating the difference in performance at night or day. As Martin White puts it The Changeling is built on a structure of antitheses ironically inverted and juxtaposed. These are castle/asylum, madness/sanity, reason/passion and appearance/reality. These antitheses are also present in the latter, substituting the castle for Athens and the asylum for he forest. The world turned upside down is comic in Shakespeare’s time, the theme of change is more important than that of the characters; on the other hand Middleton stresses the change of characters, and â€Å"the action turns upon the contrast between the character’s demands upon life and their limitations when an unwanted set of circumstances reveals them. IV. The characters In spite of this difference The Changeling also has the elements of comedy. As the characters are mediocre, they differ from the heroes of grand tragedy. In Jacobean times contemporaries would have seen The Changeling as a drama which has a plot based on a conventional revenge tragedy, but Middleton’s handling of the plot and the characters managed to end up in story of a group of quite ordinary people whose fate is the logical consequence of their stupidity and simplicity. On the contrary the protagonists of A Midsummer Night’s Dream are really remarkable as they do not accept their fate and the will of the father, but they try to break out of it by escaping to the wood, that is, by responding positively to the situation. This is the basic difference between the acting of the couples, Hermia-Lysander and Beatrice-Alsemero. Hermia: But I beseech your grace that I may know The worst that may befall me in this case, If I refuse to wed Demetrius. (I. 1. 62-4) Lysander: I am, my lord, as well-derived as he, As well-posessed: My love is more than his, [ And, which is more than all these boasts can be, I am beloved of beauteous Hermia. (I. 1. 99-104) However, Beatrice does not ask his father for permission for marrying Alsemero, she is just asking for more time, and Alsemero does not seem to act either, as he says â€Å"I must part and never meet again / With joy on earth. † (I. 1. 205). He wants to leave, which clearly demonstrates his passive attitude. They cannot face a situation that is not favourable for them, they are not fighting for their love, which is evident from the fact that much of what they say they say as ‘asides’. Their main problem is the lack of communication and mistrust, although Vermanendro likes Alsemero, and what is more, later admits that if he had another daughter he would give her to Alsemero. So the changes mentioned above has to come in a different way: in A Midsummer Night’s Dream the lovers started to act and the fairies interfere with the magic juice, which causes a crookedness in the play but here all the obstacles are turned into advantages. The remarkable thing is that they never stop communication, which would allow for a tragic outcome. Even when the lovers are completely crossed they manage to cope with the situation, thus making everything in the best possible way, and they are never ready to submit to their fate. Alsemero and Beatrice are entirely the opposite, their failure of communication with each other and their surroundings result in the murder of Alonzo. They are both shallow personalities, going on their own way. Alsemero, when first speaking to Beatrice, immediately kisses her and admits that he loves her. As Beatrice is concerned she has an ignorance of the world and even of herself. Her incapability of seeing reality changes her from a maid to a whore and a urderess, as Farr claims. She is a conventional spoiled child; like a princess in a fairy tale she is acting without calculating the human element. She thinks she will not be guilty as De Flores kills her fiance, and also fails to realise that De Flores will not be satisfied with money. She acts without thinking and consideration, as she says: I sha ll rid myself Of two inveterate loathings at one time, Piraquo, and his dog face. (II. 2. 146-8) Being unable to see what is going on Beatrice unquestionably thinks that this is the best solution for her problem, using a man she hates for killing another man she hates. Reality is not revealed to her even by putting this improbable situation into words. The treatment of the heroine illustrates the difference of Middleton’s drama from the typical revenge tragedy of the age. In fact, no one has the cause to kill in this drama, as Farr puts it: â€Å"Middleton’s presentation is not the conflict between passion and power but the unmasking of lust by the logic of commonplace happenings. † The other difference is De Flores, who is not a characteristic malcontent either. He is in love with Beatrice and it is his lust that makes him a murderer. Although he is always one step before Beatrice and we can assume that he is aware of his murder we do not have the same feeling towards him as towards the typical malcontents in tragedies, such as Iago or Richard III. We feel pity for him from the beginning for the undeserved loathing of Beatrice. He is not evil, he would not have done anything bad to Beatrice or anybody else. It is Beatrice who is evil, but just to a limited extent as she cannot realise the weight and consequence of her ideas and thus starts behaving in a negative way, opposed to the lovers of A Midsummer Night’s Dream. She is the ‘deed’s creature’ (III. . 137), nothing else but an unthoughtful person who cannot part reality from her passion. She still thinks at the end that it is a significant basis for her self defence that ‘love has made me / A cruel murd’ress. (V. 3. 64-65). On the contrary in A Midsummer Night’s Dream it is the situation that is foolish not the cha racters: they are intelligent people in an inherently foolish situation, but the plot does not lack the hint of a tragedy, which is present on two levels. On the one hand, it is threatening with the harsh Athenian law, and on the other, it is there in the subplot, in the performance of the mechanicals. Also we must not forget that the closest drama of Shakespeare is Romeo and Juliet, which has much resemblance with this plot. But here, although the characters are the playthings of the fairies, they manage to understand the experience of irrational love and so their behaviour is not at all irrational or foolish. V. The structure Concerning the structure the outstanding similarity is the use of a subplot. It has two functions, reinforcing the twin themes of the dramas, which are castle/madhouse and reality/illusion. The main plot and the subplot are not together at all throughout the action but the presence can be felt in both cases. In A Midsummer Night’s Dream the subplot is the earthly world: the language is ordinary and has a very big contrast with the poetic lines of the lovers, especially with the rhyming couplets of the fairies. In The Changeling the characters of the main plot speak in an ordinary way, and there is more wit in the speech of the madhouse people. Both subplots serve as the comic elements in the drama, but with a different aim. The theme of the jealous husband and the wife is a social satire on the one hand, and on the other, it acts as a reflection and foreshadow of the action of the main plot. It demonstrates the crookedness of the world, that apparently mad people can handle the situation in a better way while sane people’s relationships end with four cruel murders. In A Midsummer Night’s Dream, however, the function of the subplot is just the opposite. The play acted by the mechanincs, despite its clumsiness, is a tale of woe, suicide and fatalism, quite contrary to the play which contains it.

Handle Mail free essay sample

Understand security procedures when handling mail or packages. 2. Understand the range of available internal and external mail services. 3. Be able to receive, distribute and collect internal and external mail services. 4. Be able to follow procedures for despatching mail or packages. 5. Be able to resolve report and refer problems that may occur in handling mail or packages. Outcome one: Understand the security procedures when handling mail or packages 1. Understand security when handling mail or packages. 1. 2 Give examples of security procedures for handling mail in organisations. 1. 1 /2 Some mail may contain confidential or private information. This may include personal details or information about the businesses employees or contain business confidentiality information such as names and addresses of customers or information that is relative to the business, customers, and clients. Also, mails and packages have to be checked for suspicious features. Security procedures have to also be followed when dealing with mails and packages. For example when receiving mail or parcels from strange addresses or suspicious shapes and sizes, security procedures have to be followed , for example checking the packaging to see if there is anything hanging out of the envelope or parcel or if it has been tampered with or opened this must be reported immediately to the director. We will write a custom essay sample on Handle Mail or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Unit: 210 Handle Mail Outcome two: Understand the range of available internal and external mail services. 2. Explain the purpose of distributing and dispatching mail to the correct recipient within agreed timescales. 2. 2 State the organisational structure and names, roles and locations of individuals and teams. 2. 3 Give examples of internal and external mail services available to organisations. 2. 4 Give reasons for selecting internal and external mail services. 2. 5 Describe the methods of calculating postage charges for mail or packages. 2. 6 Describe the types of problems that may occur with incoming and outgoing mail and how to deal with these. 2. The main reason mails should always be dispatched and sent to the correct recipient is the fact that they mail, or parcel could be important and confidential information which should not be open to others. The mail also needs to be distributed on time, this is so that the specified task that could be discussed over the phone, verbally or through e-mail is completed within the agreed timescale to avoid any complaints or other serious matters. 2. 2 The organisational structure of and names, roles and locations of individuals and teams. The following goes in order of importance: Name: Role: Director makes sure the business and staffs runs smooth Location: Name: Role: service manager makes sure that all the services and engineers have jobs to go to , speak to customers Location: Grimethorpe Name Role: Accounts and reception make sure all the invoicing and banking is done daily. Location: Grimethorpe Name: Role: Field engineer, Carry out all work on forklifts that have been reported broken or need servicing. Location: On road Name: Role: field engineer, Carry out all work on forklifts that have been reported broken or need servicing. Location: On road 2. 3